What's up with we males?

Today I'm thinking about the problems males have with communicating feelings of love for those around us. Often people think males don't appreciate their women or their friends because they don't communicate their feelings appropriately. Here at Christmas I am surrounded by friends and family and I'm trying to get past that "embarassment" that I think is the prime restrictor to expressing how much feeling I have for these people. I strive to do a better job and I am seeing the rewards; friends are returning the love I give out 100%.